13/01/2025
| Public campaign,
Risk reduction
| National
Designed to become the new long-term wildfire prevention and readiness messaging platform, it encourages the public, especially land managers, and international and domestic tourists, to learn how to spot potential fire danger.
21/10/2024
| Public campaign,
Risk reduction
| National
With 97% of Aotearoa New Zealand’s wildfires caused by people, it is crucial that we continue to focus our wildfire campaign on preventing wildfires and increasing our communities’ readiness not only during the summer season but also in spring, and into early autumn.
16/09/2024
| Public campaign,
Risk reduction
| National
From 16 September through to end of October, the ‘How to survive a housefire’ campaign is back on air.
27/08/2024
| Volunteer,
Public campaign
| National
Our latest campaign creatively shows our volunteers in their operational gear at their place of work. It conveys how our volunteers are willing to rush off to serve their communities during their work day and that for them and their employers, volunteering is 'all in a day's work'.
12/06/2024
| Public campaign,
Risk reduction
| National
Our winter fire safety campaign ‘See a fire before it starts’ will aim to get those at risk to better identify fire risks when using heaters, fireplaces and dryers, and to be safer when using them.
20/03/2024
| Public campaign,
Risk reduction
| National
A refreshed Escape Planning/Smoke Alarms campaign will continue to nudge more New Zealand households to create their 3-Step-Escape Plan and make sure every bedroom, hallway and living area has a working smoke alarm.
25/01/2024
| Public campaign,
Risk reduction,
Strategic relationships
| National
MetService app users are now able to opt in to receive real-time Extreme Fire Danger and Severe Weather Warning notifications.
28/11/2023
| Public campaign,
Risk reduction
| National
The next phase of the You’re Cooked campaign has kicked off, running through to February 2024.
06/11/2023
| Public campaign,
Risk reduction
| National
A new ‘How to safely burn a pile of vegetation’ video has been developed to show rural and semi-rural communities how they can minimise risk when carrying out pile burns on their property, a common way to get rid of old vegetation before the summer season.
24/10/2023
| Public campaign,
Risk reduction
| National
With lithium-ion battery fire incidents on the rise in Aotearoa and around the world, Fire and Emergency is taking an education and prevention approach to reduce the harm caused by lithium-battery fires.