GOLD awarded at two industry awards events last week.

In simultaneous industry awards events last Thursday evening – The Axis Awards which celebrate creative excellence in the advertising industry and the REWARDS Research Effectiveness awards – some of our important mahi was recognised.

Fire and Emergency’s innovative campaign, ‘You’re Cooked’, picked up a GOLD Axis in The PR & Brand Experience & Activation category for ‘The Test Kitchen Activation’ with Motion Sickness. Our Audience Segmentation research with Kantar Public, which was the work that underpinned the ‘You’re Cooked’ campaign aimed at those ‘disengaged’ from fire safety, was awarded a GOLD Research Effectiveness award in the Social, Community, and Not-for-Profit category.

In the AXIS Awards, ‘You’re Cooked’ also picked up a further two SILVER and two BRONZE, while our smoke alarms campaigns ‘Museums of Fire Past’ picked up three SILVERS and one BRONZE and ‘Smokey’ picked up a BRONZE award.

Thank you and congratulations to all those that were involved in this important mahi.

You can learn more about the winning campaigns, on the ‘Fire safety campaign resources’ Bookshelf page on The Portal.