Every day, businesses and organisations across New Zealand support Fire and Emergency New Zealand by allowing and supporting their employees to respond to call-outs. Employers are essential to ensuring we can continue to keep our communities safe.

Most New Zealand communities don’t understand how much our country relies on Fire and Emergency volunteers, let alone the vital role employers play by releasing their employees who are our volunteers. We want to change that.

We’re committed to increasing public awareness of the contribution these employers and self-employed volunteers make. That’s why this year, for the second time, we will be running our annual nationwide advertising campaign that will help people recognise businesses and organisations that support us, as part of our support crew.

Our nationwide campaign and how you can get involved

Our Proud Employer Campaign for 2021/22 will kick off in early October and is a continuation of the initiatives started in 20/21.

This year we’ve partnered with our largest employer of volunteers, Fonterra, as well as other businesses from across the country. 

Our campaign will appear on social media, in newspapers and online, on street posters and other out of home high impact locations, and on TV. Get involved by keeping an eye out for our campaign and uploading the digital assets to your social media channels.

If you have a great story as an employer or about an employer in your community, we would love to hear from you so we can promote your story on our website and social media over the year.

Please submit stories on our website(external link).

Campaign digital resources for employers and volunteer brigades

Download Proud Employer campaign digital assets and posters

Displaying our Proud Employer mark

Our mark is a stylised flame in the shape of a matau. It represents the collaboration between our volunteers, their employers, and Fire and Emergency. We’ve also incorporated our Fire and Emergency values: Whanaungatanga (Working together) and Manaakitanga (Serve and support).

We’re encouraging employers to display this mark on shop and vehicle windows, business cards and email signatures, websites, social media pages, and stationery. This will help make New Zealanders aware of the vital role employers of our volunteers play in keeping our communities safe.

If you are a self-employed volunteer or employer of volunteers and haven’t received a Mark, we recommend you register on our website.

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