Most New Zealand communities don’t understand how much our country relies on Fire and Emergency volunteers, let alone the vital role employers play by releasing their employees who are our volunteers. We want to change that.

We’ve started a new tradition with a ‘Proud Employer' mark and nationwide campaign to help New Zealand communities recognise businesses and organisations that support us, as a part of our support crew.

This mark launched on 11th August 2020 with Internal Affairs Minister Tracey Martin and our supporting campaign will run from 2 November 2020.

Displaying our Proud Employer mark

Our mark is a stylised flame in the shape of a matau. It represents the collaboration between our volunteers, their employers, and Fire and Emergency. We’ve also incorporated our Fire and Emergency values: Whanaungatanga (Working together) and Manaakitanga (Serve and support).

We’re encouraging employers to display this mark on shop and vehicle windows, business cards and email signatures, websites, social media pages, and stationery. This will help make New Zealanders aware of the vital role employers of our volunteers play in keeping our communities safe.

If you are a self-employed volunteer or employer of volunteers and haven’t a received a Mark, we recommend you register on our website.

Our nationwide campaign and how you can get involved

Our campaign talent includes three volunteers and their employers from across the country. We collaborated with volunteers, self-employed volunteers and employers of volunteers when creating our mark and sought submissions of interest from supporting businesses to feature in our campaign.

Our campaign will appear in local newspapers, on social media, on the back of trucks, and on TV partnerships with MediaWorks. Get involved by watching the below TV shows, keeping an eye out for our campaign and uploading the below digital assets to your social media channels.

If you have a great story as an employer or about an employer in your community, we would love to hear from you so we can promote your story on our website and social media over the year.

Please submit stories to Rosie Chote, our Portfolio Coordinator.

Campaign digital resources for employers and volunteer brigades

Download Proud Employer campaign digital assets and posters

Media and TV schedule

Our campaign will appear in local newspapers, on social media, on the back of trucks, and on TV. Find out what’s scheduled on TV below.

Media schedule

Download the media schedule [PDF, 149 KB]

TV schedule



TV show



Monday 2 November


AM Show


Brendan Nally, Deputy Chief Executive – People, Fire and Emergency

Tuesday 3 November


The Project


Lynda Topp, Owner of Topp Café, Methven and self-employed volunteer

9 November - Interview with Marsh's Honey on the AM show.

7.40am and 8.20am

AM Show


Two live crosses at Marsh's Honey -  7.40am and 8.20am with Pete Dacy, (volunteer with Lawrence and Millers Flat brigades) and Russ Marsh (co-owner/operator of Marsh's Honey).

Thursday 12 November - Interview with Lincoln University on the AM show

7.40am and 8.20am

AM Show


Two live crosses at Lincoln University - 7.40am and 8.20am with Roger McLenaghen (Deputy Chief Fire Officer from Lincoln Volunteer Fire Brigade) and Bruce McKenzie (Acting Vice Chancellor of Lincoln University).


Last modified: